A bidding marketplace for home repairs and maintenance, built so the small jobs that usually sit undone for months actually get booked.

Mobile
Marketplace & Home Services
USA
6 Months
Our mission with Task Haus was to make small home jobs bookable. Large renovations have contractors and quotes; a blocked gutter or a room that needs painting has neither, so it waits. We wanted a marketplace where posting takes minutes, pricing is set by competition rather than guesswork, and both sides can see who they are dealing with before any money moves.

Two-sided marketplaces fail on whichever side is thinner, and both sides here are fragile. Homeowners will not post into an empty marketplace, and workers will not check an app with no jobs. On top of that, the two audiences want opposite things from an interface: a homeowner posts occasionally and needs guidance through it, while a worker opens the app several times a day and needs speed above everything. The product had to serve both without becoming two disconnected apps.
We delivered the brand identity and the full product across mobile, web and admin. The scope covered the task posting flow with budget setting, the bidding and hiring experience, separate homeowner and worker journeys, profiles and job history, the web application, and the admin console for oversight of users, tasks and disputes.
Small home jobs had no obvious way to get booked, so they were postponed indefinitely. Homeowners had no reference for a fair price on a one-off task and no easy way to compare. Skilled workers with spare capacity were paying for leads with no idea whether the job was real. And with no shared record of completed work, trust had to be rebuilt from zero on every single job.
Home services branding tends to arrive either as hardware-store yellow or as premium-service minimalism, and neither suits a marketplace where a homeowner and a tradesperson are both the customer. The identity sits between them: confident, plain-spoken, built on a strong blue with clear state colours for the bid lifecycle, so open, bid, hired and completed are readable at a glance in a list.





A roof-and-mark lockup that stays legible on an app icon, a work van and an invoice, and works on both light and dark surfaces.




The thing that decided the design was how much detail a task post should demand. Ask too little and every bid arrives with questions attached; ask too much and homeowners abandon the form. Testing landed the posting flow on the smallest set of answers that let a worker bid with confidence, with photos doing the work that paragraphs of description otherwise would.
Landing Page
Category-led examples of real jobs rather than abstract promises, with the store links and both sign-up paths reachable from anywhere on the page.
Task Haus runs as native iOS and Android apps alongside a web application and an admin console, all against one marketplace API. A task posted on a phone, bid on in a browser and moderated in the admin panel is the same record throughout.
A marketplace only works if both sides stay in sync. Posting, bidding, hiring and completion move through a single state machine, so a homeowner and a worker looking at the same job always see the same status. Notifications are driven off those transitions rather than written separately for each surface.
Workers open the app several times a day, so bidding is reduced to a price, a note and a send, on a feed already filtered to what they do and where they work. Homeowners post occasionally and are guided through it, asked only for what a bidder actually needs to quote.
Task Haus is live on both stores with its web application and admin console in production, and continues to widen the categories of work it covers.
Design that solves real problems and delights users.
At AppCrops, we build solutions that remove barriers and empower users. With Cal AI, we transformed the tedious task of calorie counting into a simple, AI-powered experience that delivers real value and long-term adoption.
Alan Maxwell
VP -Customer Success
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